Paid Media & Automation Specialist

About the Opportunity:

A growing, multi-brand organization is seeking a hands-on Paid Media & Automation Specialist to build and optimize the systems that turn digital traffic into qualified leads, booked appointments, and measurable business outcomes.

This is not an organic social media posting role. The position is focused on paid lead generation, conversion funnels, landing pages, CRM automation, lifecycle marketing, attribution, and continuous performance improvement.

The right person may come from paid media, growth marketing, demand generation, lifecycle marketing, or marketing operations. Direct mortgage and GoHighLevel experience are valuable, but strong adjacent experience will also be considered.

What You Will Do:

• Plan, launch, manage, and optimize paid lead-generation campaigns.
• Lead Meta advertising initiatives while supporting growth across Google, YouTube, TikTok, and other relevant channels.
• Monitor campaign and funnel performance, including cost per lead, customer acquisition cost, return on advertising spend, lead quality, appointments, and downstream conversion.
• Build and optimize landing pages, lead forms, booking experiences, and complete conversion funnels.
• Develop A/B testing strategies across audiences, offers, messaging, creative, and landing pages.
• Build automated email, SMS, voicemail, lead-routing, reminder, and nurture workflows.
• Connect advertising campaigns, landing pages, forms, calendars, and CRM systems.
• Diagnose whether performance issues are related to traffic, conversion, lead quality, follow-up, or sales handoff.
• Develop retargeting and remarketing campaigns.
• Improve attribution, conversion-event tracking, and reporting.
• Create weekly and monthly performance reports with clear recommendations.
• Collaborate with leadership, creative partners, and sales-facing teams.
• Support multiple brands, audiences, funnels, and campaigns simultaneously.
• Use AI and automation tools to improve campaign execution, testing, reporting, and scalability.

Required Qualifications:

There are no fixed degree, certification, industry, or exact platform-tenure requirements.

Candidates will be evaluated based on their demonstrated ability to contribute across paid acquisition, lead-generation funnels, marketing automation, conversion optimization, and performance analysis.

Relevant experience may come from paid media, growth marketing, digital marketing, lifecycle marketing, demand generation, marketing operations, enrollment marketing, membership growth, or another lead-driven environment.

Preferred Qualifications:

• Hands-on experience managing Meta advertising campaigns.
• Experience with Google Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, or another paid acquisition platform.
• Experience generating leads, appointments, applications, enrollments, sales opportunities, or revenue through digital campaigns.
• Experience building landing pages and complete lead-generation funnels.
• Experience with conversion-rate optimization and structured A/B testing.
• Hands-on experience building CRM and marketing automation workflows.
• Experience with GoHighLevel, HubSpot, ActiveCampaign, Keap, Benchmark, Marketo, Pardot, Salesforce Marketing Cloud, or a comparable platform.
• Experience connecting paid campaigns to CRM, sales, enrollment, appointment-setting, or revenue outcomes.
• Understanding of tracking pixels, conversion events, attribution, GA4, and performance reporting.
• Experience making campaign-budget and allocation decisions.
• Experience supporting multiple brands, programs, or audience segments.
• Mortgage, lending, financial-services, insurance, real estate, or another regulated-industry marketing background.
• Familiarity with Meta Special Ad Categories or other advertising restrictions.
• Experience using AI, dynamic content, APIs, Zapier, Make, or other automation tools.

Compensation: $60,000 - $65,000

How to Apply:

Apply through this posting with your current resume. Candidates are encouraged to include brief examples of paid campaigns, funnels, automations, or performance improvements they personally owned.

Ascendo is a certified minority owned staffing firm, and we welcome and celebrate diversity. Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law.

Contact information

Christian Kincer